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Secret of deliciousness

1 Climate suitable for fruit tree cultivation

We produce fruits by taking advantage of the "climate suitable for growing fruit trees in Japan" and "rich soil".

(1) Little precipitation and long hours of sunshine

Zenkojidaira, which includes Obuse Town, is located in an inland area far from the sea, with mountains such as the Northern Alps and Hokushin Gogaku towering to the west, and Shiga Kogen to the east.

Zenkoji-daira has low rainfall throughout the year and tends to have long hours of sunshine due to the topography of these mountains that tend to block rain clouds. In addition, since it is not affected by the sea, there tends to be a large difference in temperature throughout the year and within a day.

In particular , the amount of rainfall is one of the fewest in Japan.

Due to the long hours of sunshine, the leaves that have been exposed to the blessings of the sun actively photosynthesise, and the large temperature difference causes the captured carbon to be stored in the fruit as sugar. In addition, due to the lack of rain, the sugar is condensed in the fruits.

Obuse has little rain and long hours of sunshine, and is blessed with a climate that is one of the most suitable for growing fruit trees in Japan.


(2) Rich soil with good drainage

Obuse Town is located on the east bank of the Chikuma River, and is also located in the alluvial fan of the Matsu River that flows into the Chikuma River.

These rivers once flooded frequently, providing the area with fertile, well-drained soil suitable for growing fruit trees. In addition, since Matsukawa is an acidic river, this alluvial fan and its outer edge became acidic soil .

Among fruit trees, chestnuts and peaches are known to prefer well-drained acidic to slightly acidic soil.

Under this characteristically rich soil , fruit trees with firmly rooted roots grow healthily and bear abundantly delicious fruits.

Here in Obuse Town, there is "rich soil suitable for growing fruit trees" .

2 “Ripe” and fresh seasonal fruits

Producers are discerning and deliver fresh seasonal fruits at the optimum degree of ripeness (optimal ripeness). Enjoy a wide variety of seasonal fruits from early summer to late autumn.

(1) Peaches

Peaches are in season from early summer to late summer. Nagano boasts the third largest production volume in Japan, after Yamanashi and Fukushima.

Peaches are a particularly difficult fruit to determine when to harvest .

The best peaches are not underripe or overripe, they are perfectly ripe. However, this state is very short, and when fully ripe, it loses its peak flavor in about a day.

In the general distribution of fruits and vegetables, the fruits and vegetables are sometimes harvested much earlier than they are supposed to be eaten, taking into account damage to the cargo during transportation and the selling period.

Peaches, in particular, can be quickly damaged by ripening after harvesting, so they tend to be harvested early in order to avoid wastage loss at distribution and stores.

On the other hand, peaches swell a lot during the week until they are fully ripe, lose their background color, increase their sugar content, and become fragrant, soft, and delicious. Therefore, in order to deliver the most delicious peaches, it is important not to pick them early but to let them grow on the tree until the last minute.

Therefore, at our farm, we carefully identify and harvest peaches that are "optimally ripe" just before they are fully ripe, and ship them promptly after harvest . Then, we will ripen the peaches to the desired firmness at your fingertips and deliver them to you so that you can enjoy perfectly ripe peaches.


(2) Chestnut

It is said that the cultivation of chestnuts began in Obuse Town in the Muromachi period, and in the Edo period the chestnuts were presented to the shogunate as a special product, and chestnut sweets were made. And even now, it is a famous chestnut production area with a long history and is known as "Chestnut Town".

Chestnuts are in season when the temperature in the morning and evening starts to drop as autumn approaches. At this time, the burs gradually turn brown, and when the fruits are fully ripe, they eventually fall under their own weight.

And it is the chestnuts that have just fallen that give the most of the chestnut flavor .

On the other hand, it is known that if chestnuts are aged at a low temperature for a long period of time, the stored starch in the chestnuts will be saccharified and the sweetness will increase, although the flavor will not be as good as that of freshly fallen chestnuts.

At our orchard, fresh chestnuts are harvested every day with the arrival of early autumn. The chestnuts are then delivered as fragrant fresh chestnuts without chemical fumigation. Please enjoy the original flavor and sweetness of chestnuts by storing them at a low temperature according to your preference.


(3) Apple

Apples are in season from autumn to winter, depending on the variety. Nagano Prefecture boasts the second largest production volume in Japan after Aomori. As Nagano Prefecture's mascot character "Arukuma" wears apples, it is also a fruit that people in Shinshu are particular about.

Apples have a relatively long shelf life, and thanks to the development of long-term storage technology, apples can be found in stores all year round. .

Also, an apple with a red surface looks delicious, but in reality it is not the color of the surface, but the condition of the surface and the color of the flesh that can be seen through.

At our orchard, we carefully select delicious apples that you can fully enjoy the firmness of the apples, the perfect balance of sweetness and sourness, and the overflowing freshness that you cannot tell just by looking at the color at first glance. We want to deliver.


▶Ripe and fresh seasonal fruit blog post
Click here for specific initiatives

3 Efforts for food safety

We comply with laws and regulations related to food safety and produce safe agricultural products. We will also notify you of these situations in a timely manner so that you can feel at ease.

(1) Better agricultural practices

The most important thing in the production of agricultural products is to ensure food safety. In addition to food safety, efforts related to environmental conservation, occupational safety, human rights protection, and farm management will lead to sustainable agricultural production.

In order to ensure sustainability in terms of food safety, environmental conservation, and occupational safety in agriculture, we practice "Good Agricultural Practice" and understand the current situation and issues. We are working to realize better agricultural management.


(2) Practicing pest control that does not rely solely on pesticides

All substances, including food, are harmless or toxic to humans depending on the amount of exposure they receive. The intake of pesticides is controlled by stipulating the amount and method of use, and safety is ensured through proper use.

In order to ensure that the fruits we deliver are safe, we will comply with the types of agricultural chemicals that can be used, the timing of spraying, the number of times, and the amount of agricultural chemicals that are stipulated by laws and regulations for each fruit, and use agricultural chemicals appropriately. We will keep you informed about your history in a timely manner so that you can feel at ease.

In addition, from the perspective of reducing the burden on the environment caused by agricultural chemicals, we will utilize control technology (IPM: integrated pest and weed management) that suppresses the occurrence of pests and weeds without relying only on pesticides .


(3) Sanitary control of products

In recent years, in response to food poisoning and other incidents that threaten food safety, hygiene management has been strengthened, especially at the food processing and sales stages. However, since there is a risk of contamination of agricultural products even at the production stage, it is important to thoroughly manage hygiene.

At each stage of cultivation, harvesting, preparation, and shipping, we not only manage the health and hygiene of our workers, but we also manage the hygiene of farm equipment, harvest containers, and workplaces to keep agricultural products hygienic and manage them. We will keep you informed of the situation in a timely manner to ensure your peace of mind.


▶Efforts for food safety Production history
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▶Efforts for food safety Blog article
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